It is an industry of alchemists.
On my first day of work I’m sitting there thinking, ‘What have I done?’
Then I gaze outside from where I have been given a place to sit. And what I see is big huge tall buildings with big brands flashing their logo all around. I say it to myself welcome to the world of advertising honey! A desktop to work and a chair to sit. Rest all other things don’t belong to the place. A place full of betas and betas and papers. I could see a perfect corporate picture hanging on the softboard in which I tired hard guessing people but all seemed aliens to me.
The sentiments seem vague, and absolutely alien. But its all part of the beginning.
It was absolutely a feeling which young people will have when they come and visit the agency. "You can see in their eyes this feeling of, 'God.' This isn't wonderland, but we've taken away a lot of the things that are wrong about agencies, a lot of the emperors new clothes."
The walls and shelves of most agencies are abundantly bric-a-bracked with the trophies they've bagged at industry award shows.
Copywriters and art directors routinely use the sorcery of slogans and images to turn toothpaste into a sexual lure athletic shoes into a totem of hipness. Yet despite its ability to revamp the base metal of human insecurity into gold on behalf of others, the advertising industry has been stuck with an absolutely no image of its own.
The department so called for which I was hired, is one in which you act like a mediator between the agency and the client who is called client-servicing executive. But it’s more like a football match where you being the football and the client being on one team and the creative on other side to hit you hard.
The job of an account executive goes well beyond picking up the phone and making a cold call. You need to understand the client's wants and needs. You need to assess what your agency has to offer. You also need to assess if the personalities of your people and the client fit. And most of all, you need to work at building a trusting relationship.
Finally you live here in this agency work hard and party harder. Where all those little things like you’re first day at work, looking for friends around and sharing your lunch with colleagues. Well and how about that first client meeting of yours. The first meeting is like the first date. If you talk about yourself the entire time, she won't call you back."
Let them take the time to get to know you before you pop the big question or you might scare them away.
So I guess in the beginning the omens are in dark.
Have a Gr8 Day!!!
Divs
